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school of webcraft: school of webcraft: week 2
1. Plan your Logo
What value does a logo add to a business?
That’s a tough question to answer, at least quantitatively. What value do you place on a customer’s ability to remember you and to come back for more? What is it worth to a business to appear professional? What’s the value of an identity that customers, employees and other stakeholders easily recognise and like (or even love)?
Can business owners see an immediate difference in how others view their brand with a logo?
The short answer is yes.
A logo makes a business appear more professional, and sometimes bigger than they may actually be. So a business that uses its logo effectively may do business with larger partners or more customers than a business with a poor logo or no logo at all.
What are some of the most successful logos in the world—and why are they so memorable?
Three key factors: simplicity, consistency, and the use of only two colours.
2. launch an outsourcing project for your logo
3 choices:
1. 99designs.com logo store ($99 customizable logos)
2. oDesk: mockup up something in powerpoint or word, and then create a job posting to generate a logo that can be slid into your theme. You’ll need
* dimensions of existing logo
* font, colors
